Monday, April 4, 2016

How to make more money through Manage a Money Exchange Business


The world of currency throws up many interesting and profit making employment opportunities. With technology easing out the process of handling money internationally, geographical location seems to matter less and less. One convenient option is the money changing business.

In today’s global market place, money exchange has a very crucial position and this is what facilitates easy buying/selling of goods across borders. Also with the rise in international travel, the need to exchange money is growing and the presence of an easy money exchanger is being felt increasingly.

The question that confronts us now is how do you capitalize on this opportunity? For that I think first and foremost we need to get a grip on the basics of the money exchange business.

What Is A Money Exchange Business?

A business of exchanging currency involves transfer of money from party A to party B in exchange of another currency of equal value. Some of the most popular money exchange firms you would hear of include the likes of Western Union and PayPal apart from the regular banks and travel companies lie Thomas Cook.

This is significantly different from money transfer companies that are involved in international remittances. You have the option to set up store or conduct business solely online depending on your preferences and opportunities.

The criterion for starting a money exchange business might vary from state to state but the starting capital is not huge and you could kick it off with as basic facilities as a spare room, an additional computer and one internet connection. Even though there are conditions at certain times about the necessity of having a minimum net worth and even providing a surety bond, it does not have a limiting role. Rather the scope and the opportunity gets the required push backed by these conditions.

How to Start A Money Exchange Business?

While the starting capital might not be huge for establishing a money exchange business, it is one which needs strict adherence to norms and regulations, especially give the huge amount of money involved.


Decide On A Location

The first and foremost, like all other businesses, involves deciding on a venue to set up your money exchange business. You should target a location keeping the customers in perspective, some place that can accessed easily, never too far from any corner of the town and a place that has the potential to attract maximum clients. Also the presence of a potential competitor needs to carefully analyzed. Ensure that you are not competing with too many other money exchangers. Not only would that rob you off the bargaining position but at the same time in an effort to give a competitive quote it could even force you to at times compromise on your margins as well.

Need To Get License & Pay Fees

The money exchange business needs a series of licenses and regulations. Normally these norms vary from state to state. Not having the required license is considered to be a criminal violation. Each state has a separate licensing department and individuals interested in starting this business, need to apply for these and get the required nod before proceeding any further.

The other associated step is paying up the required fees in this aspect. This again is a state regulation and dictated by the individual requirements of every state. Payment of these fees to the right authorities prevents unfair trade practices and corruption possibilities. Also this helps you conduct your business in a peaceful manner without disturbances and interruptions resulting from sudden check and resultant penalty service.

The basic operating procedure involves obtaining a Registration of Money Services Business application and submitting it to the Financial Crimes Enforcement Network. This is a standalone agency within the US Treasury Department.


Opening a Merchant Bank Account

With so much of money changing hands, presence of a bank account is almost the basic requirement. You need to create a merchant bank account in any bank of your choice. This account helps you in accepting payment, forwarding advances and paying your customers as per the needs of your business and those you are doing business with. Also a bank account helps in convenient account keeping and the chances of unaccounted for payment are significantly cut down as a result of this.

Also with a merchant bank account, you can expand the horizons of your business quite easily. The bank enables simple transactions over the net regardless of the time and location and this helps you in providing prompt service to your clients and thereby enhancing your service efficiency.

Reporting Of Taxes And Record Keeping

Business best practices are what help you in furthering and progressing your money exchange firm. In this respect paying of taxes on time is very important. The Internal Revenue Services department in US needs individuals engaged in money exchange business to report their earnings in dollar terms to the Govt. All the reporting needs to be done in a fashion that the Govt gets an exact idea of the earnings outlook and the right amount of tax is levied on it.

Effective tax paying also needs proper record keeping. Maintaining a proper tab of all the cash inflow and outflow will facilitate this for you. This also limits the scope of potential money laundering and business malpractices. Whether you maintain a daily cash sheet or a monthly statement, it depends on your convenience and the regulations of your reporting state to a lot extent.

Also all fee receipts, bank statements and related records should be maintained for easy examination by Govt authorities whenever the need arises. Record keeping also helps in creating good will and credibility about your business.


Understanding the Process

Another key requisite to start of money exchange business is understanding the business process and its many myriad nitty-gritty. To avoid difficulties while operating it, you will benefit a lot by spending time understanding the basis before you take the plunge.

Money exchange needs you to be alert and agile to take advantage of the currency fluctuation and maximize your margins. Try to look around and create a niche that helps you to lock in maximum profit while still keeping your customers happy and giving them a favorable rate. This will help you increase the recall factor for your firm. When your customers realize that they are getting a better rate, they will go the extra mile to get their money exchanged from you and also spread the word. Needless to mention that propaganda through word of mouth is the most effective ad tools.

Strategies To Further Your Business

Now we reach the next milestone. Once you have established your business, the next port of call is how to make it profitable and what kind of strategies should you employ to maximize your returns from it. Like any other business, the ultimate motive is profit and the effort is to maximize is as best as possible without compromising on best practices.

Here is a look at what most money exchangers try to do to achieve that goal in a way that the business turns profitable as well as starts reaping benefits as early as possible.

1. Need To Have A Plan:

At the very behest it is better to draw a business plan and execute according to this. For example set the target of customers you plan to cater and fix overseas partners who will ease out cash flow in other countries. This will also give you a realistic idea of the exact type of cross border payment requirement and how effectively you can use your resources towards that end. A plan will also help you get a heads up upfront about any potential road block you might face and ways to recover.

2. Spot Payment:

This is another effective means to minimize cost, maximize your benefits and ensure prompt service, especially for small time money exchangers. Spot payment means you are buying/selling currency at the spot rate or the current rate of exchange. Relatively smaller payments which are not very regular in nature benefit the most from these kinds of transactions. This is also helpful if you need to exchange currency fast. However a prerequisite for this is a provider with low fees. Look for dealers with a comfortable spread between the sell and buy rate. That will benefit you the most.

3. Foreign Currency account:

If you have a significantly high transaction in a specific foreign currency, one option for you could be a foreign currency account. Keeping cash ready in that currency will give you an edge while dealing with your clients and facilitate quick exchange service even at a short notice.

Another benefit is this kind of account also limits the need for multiple currency transfers. This can only mean more savings for you. Lesser transactions surely mean lesser amount of tax and payment of fees. You can also pass on the benefit of lower transaction costs to your customers.

4. Benefits of Hedging:

If you thought hedging was only for forex traders then you are seriously mistaken. Hedging your positions with a forward contract is one of the best ways to preserve your profits and avoiding the risks of sudden currency fluctuation. A forward contract is nothing but buying a set of currency at a pre-determined rate. This is useful especially if the rates turn unfavorable. Given the limited resources of small businesses, this can help them get a leeway in terms of an insurance against sudden fluctuation in currency prices.  Also it helps you to get an idea of future price trends and take positions accordingly.


5. Using Currency Option:

The currency option is another forex market tool that can be used effectively by money exchangers to enhance the bottom-line of their balance sheets. A currency option is another forward looking tool which sets the projected currency rate for a future date. The currency option is the record that you get. The best part is the investor is under no obligation to exercise these options. If the currency rate turns favorable even before that, all you need to do is take the spot rate and forego the currency option.

6. Limit Orders:

Buying limit orders can be another great way to boost the returns from your money exchange business and also it is an effective way to manage your business. This is also futuristic in approach where you buy a specific currency when the rate hits a pre-determined target. An account manager will assist you in buying  limit order as an when the currency rate goes and hits the desired target price.

The benefit of this is you get some amount of flexibility in terms of making payment as the rate is pre-decided but the actual payment happens later.

7. Online Transfer:

Internet has not just eased up the convenience factor in monetary transactions but it has also helped in cutting down cost of such transaction. Both cash management as well as payment visibility is enhanced many times through online transactions and at the same time all of it becomes hassle free. Settlement of invoices with outstation and overseas client base as well as vendors also becomes relatively simple and easy to track without any additional expense incurred by either party. Interaction and payment procedures, especially in case of foreign vendors also become relatively simple via online method.

8. Look at Settlement in Local Currency:

The idea for any business is maximizing your profit and never lose track of this basic requirement. Whenever you are settling bills, invoices and expense accounts with your overseas clients and vendors, go for a settlement procedure in the local currency.  Also making deals with vendors in their local currency will help you negotiate better for potential discounts and possible deals that would be otherwise have been impossible if you were making settlement in a standardized currency with a pre-decided rate.


Concluding

Thus, the trick to running an effective money exchange business is making a strong plan and executing and implementing the business processes in accordance to that.

Effective and efficient currency exchange is a very lucrative business opportunity that can yield huge returns if executed with a strong profit motive and a constant eye on future trends to maximize once exposure in profitable ventures.

Also, do not bother about exchange rates too much. Play it by the ear and take on opportunity as it comes. At the same time always be alert about the events globally and how they could potentially impact your business. This will not just help you boosting profit but also give you a considerable leverage in case the forex market sees some unfavorable developments.

Run a Bank Branch and How to make more money

Banking today has undergone major changes. Be it the advent of online banking or the popularity of relationship manager or the growing demand of mobile banking, it is not surprising to see old norms giving way to new techniques, earlier sensibilities being replaced by new age beliefs but one aspect continues to remain constant. That is the accessibility and convenience of going to your branch bank. Even till date most of us prefer just dropping by the neighborhood branch for our regular needs and day to day banking affairs.

How to make more money

Even from the bank’s perspective, the branch bank is the best platform to establish a lasting relationship with the customers. Also, the banking staff’s rapport with the local customers is often instrumental in increasing the foot fall. I have even heard of instances when a famous global banking chain decided to ease the dress code in one of its local branch in South Asia in an effort to connect better with the local villagers and this actually resulted in a significant rise in the overall subscriber base for the bank in question.

This example clearly proves a fundamental point that running a branch successfully often holds the key to a successful future for a bank. Almost like connecting dots on a piecemeal basis, these individual banking initiatives is what propels lasting and meaningful insights into a bank’s overall development.

Key Operational Strategy
Before we get on to learn the fundamentals of running a bank branch, we need to get a grasp on the fundamental thought process and strategy that banks employ to make the branch a success.

At the very behest, you must understand that the essence of retail banking is all about the art of developing a profitable relationship between the customer and the bank branch. After all a branch continues to be the best place for the bank to realize its objective and execute its banking strategies despite the development of the many virtual means of establishing connect with the end user.

The three key branch strategies are surprisingly similar across the world transcending boundaries galore, cultural, continental and other location based discrepancies. The big three, as I prefer to term them, comprise of

Area
Aesthetics
Engagement

Area


The first and foremost in that list is obviously the area or the location of the bank branch. It is a multi-faceted decision that can many times make or break the branch’s future. The ease of use, convenience in travelling and accessibility sure plays a crucial role in influencing the footfall.


Aesthetics

Next comes the fact that how aesthetics play into the whole scheme of things to enhance your banking experience. Imagine coming to a drab and dull ban as compared to a well-lit bright office space. I am sure you will always prefer the latter experience. Therefore, it is crucial to design your bank branch in a way that it addresses both customer expectation as well as pays attention to the needs of the employees. Another aspect is the investment done to decorate or design the branch should be at par with the potential return on investment.


Engagement

Engagement is the third crucial pillar of success for any banking venture. Visualize a outlet from the hospitality sector. Have you noticed the level of engagement the hotel staff would have even with the most reclusive of the lobby guest or the politeness and patience with which an air hostess speaks even with a rude passenger. Well, that is the type of engagement that even bank branches should strive to achieve. Often the interaction that a customer has goes a long way in influencing their future banking decisions.

We have been noticing an increasing trend of customers shying away from IVR or customer care facilities on phone. One key reason for this is the inability of the person who takes those calls in connecting with the customer on a one to one basis. This problem is easily resolved by a smiling executive at the branch office of the bank. The branch and its staff provide a tangible experience to the customers, and even the memory of this could often drive significant gains and record increased footfall for the bank.


The Growth Drivers

Now that the strategy aspect is clear, we now move on to the next one and this involves the growth drivers that can help you effectively run a branch bank, the challenges involved and the ways to overcome these. You must understand that running a branch involves its own individual set of targets, which though broadly similar, are very individualistic in nature and need to be dealt with differently depending on the area and the local demands. While the one solution fits all approach needs to be shunned, here is a look at some of the basics that every branch should exercise.


Team Meetings

Whether yours is a new branch or a well established one, to involve the team has to be one of the primary mantras for the effective functioning of any branch. One of the basic and easiest ways to engage the team are the regular team meetings. A competent branch manager would schedule these every morning before the bank opens to take stock of the day, discuss the plan of action for the day and set the deliverables for each employee. This helps the employees get an idea of what is expected from each one of them, and they can also set their own targets to achieve the list of deliverables set for them.

These meetings are very effective in enhancing customer service of a specific branch and identifying lapses and loopholes that need to be plugged. As a result of better customer service, business projections too get a fillip. Employees also get the confidence to think big and deliver bigger. Procedures and policy matters too get a patient hearing in these meetings and can sometimes be instrumental in complete revamp of the inefficient policies or now redundant procedures.

Training Session For Employees

Many a crisis that a branch faces is averted as a result of the efficiency with which an employee deals with it. Most times we see that efficiency in banking services come with experience and dogged perseverance. However, branches often face a unique type of attrition. Well-trained staff normally moves out and experience hands avoid joining new branches.

This sheer absence of experience can be dealt better with the help of well designed and effective training sessions. Employees will be taught the ways to identify between a good cheque and a bad cheque. Ways to identify counterfeit money from real money is crucial in improving both the bank’s bottom line as well as the credibility that one comes to associate with a branch. Interacting with people instantly they should be able to understand how to sell products and who to sell products.

Also, these training sessions are at times very effective in the sale of the wide range of financial products that might be on offer. With effective training, employees learn to pitch their products better and also are able to better identify the prospective client base amidst the huge milieu of clientele that might be thronging the bank.

Engage With Customers, Better Customer Service

In today’s world, whether you run a bank or sell potatoes, the customer is king. If you are not able to woo the customer better, you are no good despite the brilliance of your product. Let’s face it no one wants to do business in a place where they have to deal with a grumpy face on the other side of the counter.

Thus, a successful branch instills a set of best practices for its employees, and the primary one is greeting customers with a smile, exchanging pleasantries with them and making them feel comfortable in the branch. Stuff like getting a chair for an aged customer or helping a handicapped customer wrap up the bank work quickly perhaps cost nothing but can go a long way in helping a bank branch stand taller than its peers.

It is surprising how so many customers prefer to stay with a certain bank essentially because of the quality of the customer service and the comfort level they share with the branch staff. Always make sure that all the customer’s requirements and needs are addressed before they leave the teller desk. In smaller area, the branch manager often becomes like a crucial pillar of the society, the trusted loan officer who never disappoints you.

Cross Selling Is Crucial

It is very important that employees learn and exercise the merits of cross selling. Bank tellers and sales executive need to coordinate and cross-sell the wide variety of products on offer. Once the customer’s requirements are addressed, they should give them information about the new launches and the current offers.

Just a simple interaction with a customer should be sufficient for a branch employee gauge the kind of products that can be pitched or the type of service that might interest the customer. Recognizing a customer’s need based on their actions and words is crucial to furthering business and business prospects for a branch.

What is surprising is often these can be simple, matter of fact conversations. Supposing you have a customer who has a child going to college or about to start higher studies, ask if they need an educational loan. If a certain customer comes to you complaining about overdraft fees, it could be a good time to offer overdraft protection. There are instances when some customers might mention that they are retiring soon. Don’t miss the opportunity, check if they would like to roll over their account post retirement.

While on the face of it these are simple tactics to woo customers, collectively they can go a long way in enhancing the branch’s business generation prospects.


Create A Sales Plan

Make a dynamic plan that all employees in the bank need to contribute to. This should encompass a proper list f potential new customers and prospective candidates for cross-selling products. Close monitoring of this plan is crucial to ensure that the right set of customers are pursued for their individual needs and this will lead to more effective translation of sales meetings to actual business as opposed to mindless persual of the entire customer base, in the same way.


Benefits of Networking

The challenges of present day competition are often dictating myriad decisions in the business world. Gone are the days when the branch manger could relax within the four walls of his branch bank and wait for business to walk in. The stiff competition and the plethora of players involved has made it very important for the branch manager to venture out and mingle with people, establishing one on one relationships with them and further cementing the ties.

The chambers of commerce, rotary club, social gatherings are all potentially strong business generation points when explored properly. They can open up huge avenues for long-term gains and you can charm potential clients with your unique one on one approach. In a world that is becoming increasingly device dependant and impersonal voice directing day to day actions through machines, a warm handshake or a pleasant smile could in fact go a long way in boosting lifelong ties with simple beginnings like opening an account in your neighboring branch.


Motivating Staff

The branch manager, needless to mention plays the most crucial role in effective functioning of a bank branch. Not only do they need to go out and woo potential customers but also do some motivation in house. He or she must be respectful towards each and every employee and motivate them for a better performance.

A personalized word of encouragement or a simple thank you for doing their jobs can often motivate experience employees from shifting elsewhere and continuing with the same branch for years. Ultimately this goes a long way in furthering the particular branch’s prospects in playing a crucial role in enhancing business of the overall bank.


Concluding

Thus, it would not be wrong to conclude that effective methodology for running a bank branch needs to comprise of a balanced approach. While a personal one to one relation should not be overdone to the point where the customer is striving to get breathing place, every transaction should not be left to be dealt with virtually either.

Customers need to feel the difference and uniqueness in the branch’s business delivery the moment they step in, and they should be tempted to further the business prospects with them.

Last but not the least, learn to optimize the physical space and get in the right set of people to woo the right type of customers who would be interested in transactions with your bank.